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Sentry Insurance

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Fred Schroeckenthaler

Jesse Gardner

Casey Jessen

Nick Negoshian

Jim Frank

Jim Stitzlein

Sue Pitt

Daniel Jurgella

Michele Dufresne

Sentry Insurance was founded in 1904 by members of the Wisconsin Retail Hardware Association to provide quality insurance for its members. Throughout our more than 100-year history, we've protected ... 

Expert conversations
At Sentry, we’ve built our reputation on listening and providing assistance to all of our business customers. It’s in our DNA. And has been for more than 110 years.
Dedicated service
Every company needs insurance protection for when things go wrong. But if you’re like us, you know there’s a bigger picture. We’re here to help you find the right coverage, manage claims, and develop a proactive safety culture to minimize risks.
Innovative options
Let’s face it. Insurance is not a one-size-fits-all solution. At least not here at Sentry. We get to know you and your business, offering innovative solutions that make sense for you.
Living a culture of safety
Holmes Company of Jackson has built a culture of safety to ensure they have the most qualified truck drivers on the road.
Building trust in a new community
When LandMark Implement experienced a large fire at their newly acquired shop, getting their new employees back to work quickly was their top priority.
Recovering quickly from a devastating tornado
While others struggled to rebuild in the wake of a tornado, Barry Grossenburg was up and running within days and doing business from a new facility in a year.
Harrison Machine & Welding offers a personal touch
Small businesses rely on personal touch as a factor in keeping customers. The same thing holds true for Sentry in providing insurance solutions for small businesses.
Sentry continues Fortune 1000 list climb
AM Best assigns Sentry A+ rating 30th consecutive year
The A+ (superior) rating confirms the mutual insurance company’s financial strength and ability to pay its customers’ claims now and in the future.
Sentry Tournament of Champions raises $526K for charity
Sentry charitable impact tops $1 million as the Tournament of Champions raises a record amount for nonprofits since the event moved to Maui in 1999.
*Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2021. See ambest.com/ratings/guide.pdf for rating information.


Having our own golf course, SentryWorld®, is one reason our relationship with golf and the Sentry Tournament of Champions comes naturally. Learn more.  

Sentry Insurance Group